Kelanakids.com: Children’s Educational Media Business

What Have We Done with Kelanakids?

1. Website Development

• The company utilized WordPress and WooCommerce to set up an intuitive, engaging, and easy-to-navigate website that effectively showcases their educational products for children.

2. PPC Campaigns

• Strategically handled PPC campaigns on Instagram and Facebook, targeting parents and educators of young children to maximize reach and engagement.

3. SEO and Content Marketing

• Executed an SEO strategy complemented by a content marketing approach, creating valuable and relevant content to achieve higher rankings in search engine results and attract a targeted audience through the Kelanakids.com blog. Increasing brand value and awareness via it’s main social media channels (Instagram, Facebook, Tiktok, Youtube).
• Optimizing product pages through on-page optimization and implementing SEO copywriting best practices. Additionally, implementing structured data markup supported by Google Search to achieve the highest ranking in search engine result pages.

4. Email Marketing

• Developed segmented email campaigns tailored to different segments of the audience, including new subscribers, potential customers, and loyal customers.
• Crafted engaging and valuable content for newsletters, product updates, and promotional offers to encourage repeat visits and purchases.

5. Marketing Campaign Analysis

• Employed a rigorous process to analyze marketing campaign results using Looker Studio, focusing on performance metrics to optimize budget allocation and enhance the effectiveness of future campaigns.

6. Conversion Optimization

• Set up a user-friendly website using WordPress and WooCommerce, optimized for search engines and conversions.

7. Sales Data Analysis

• Analyzed sales data tracked in Google Sheet to understand consumer behavior and preferences, using these insights to tailor marketing campaigns and make informed business decisions.

Results And Achievements

The company’s dedicated efforts in digital marketing, website development, and data analysis yielded remarkable results:

• A significant increase in website traffic, attributed to both organic searches through improved SEO and directed traffic from PPC campaigns.
• Enhanced engagement on social media platforms, with increased followership and higher interaction rates on posts related to the educational products.
• More efficient use of the marketing budget, with a better ROI from optimized PPC campaigns and content marketing strategies.
• Informed decision-making processes, with sales and marketing strategies continuously refined based on comprehensive data analysis.

Significant Increase in Website Traffic

By implementing best practices in Content Marketing and SEO Strategy, we achieved a significant year-over-year growth in website traffic.

( Dashboard Created Using Looker Studio )

Significant Increase in Social Media Followers and Engagement

Through our social media and content marketing strategy, we increased our social media followers, especially on Instagram. We also maximized the potential of YouTube Shorts and TikTok to the fullest.

Data by Social Blade

Significant Increase in Customer Base and Subscription

By executing an email marketing strategy, we gained more loyal customers, leading to repeat orders.

Brand Search Increased

By campaigning on Kelanakids’ main social media channels (Instagram, Facebook, TikTok, YouTube), we achieved a significant increase in brand search.

Optimizing Ads Budget for Maximum ROI

With a limited budget for ads, we had to be creative in our efforts. We maximized ROI by targeting the right audience. By integrating with our SEO Strategy, we also targeted keywords relevant to Kelanakids’ products to maximize sales and conversions.

Sales Increase

Following all our strategies, we achieved a 31% growth in Shopee sales by 2022 and are expecting more growth in the future.

Conclusion

Through a comprehensive digital marketing strategy, including effective website development, targeted PPC campaigns, strategic SEO, Social Media and content marketing, and diligent analysis of marketing and sales data, the business successfully enhanced its online presence.

These efforts not only increased visibility but also fostered engagement with its core audience, leading to improved business outcomes. This case study exemplifies the power of a well-executed digital marketing strategy in the competitive educational media market for children. Interested in Working with Us?