This comprehensive Looker Studio dashboard, which uses data from Google Analytics, is specifically tailored for e-commerce websites. It showcases metrics critical to understanding sales funnel performance over the period.

This detailed dashboard provides a deep dive into user behavior and e-commerce effectiveness, making it suitable for businesses seeking to optimize their online sales strategies.

For example, one website that we handle, Kelanakids.com, will benefit from using this Looker Studio template.

Key Features of the Dashboard And How To Read The Data

User Buying Journey Visualization

The dashboard illustrates the user buying journey, beginning with session starts, product views, adding items to cart, payment information addition, and culminating in purchases. It offers a detailed visual funnel that highlights significant drop-offs at each stage. For instance, from 87.6K sessions, only 18 resulted in purchases, pinpointing areas where potential customers might be lost.

Detailed Metrics Analysis

• • Session Start: Initiated by 87.6K users, showing a significant engagement starting point.
  • Users View Products: A sharp decline noted with only 8,109 users progressing to view products.
  • Add to Cart: Further narrowed down to 1,066 users, suggesting possible issues in product appeal or pricing.
  • Add Payment Information and Purchase: Highlighting only 131 and 18 users respectively, indicating potential issues in the checkout process or payment system reliability.

Revenue Tracking

Total revenue for the period stands at Rp.5.07K, a sharp decline from potential revenue, suggesting inefficiencies or obstacles within the sales funnel that prevent successful conversions.

Product Performance

This segment lists various products like Android Navy Zip Hoodie, Chrome Dino Collectible Figurines, among others, with a focus on views, cart additions, and purchases, providing clear insights into which products are performing well versus those that aren’t engaging customers.

[ See Live Dashboard With Dummy Data Here ]

User Engagement and Conversion Metrics

• • Total Users and New Users: Indicates user traffic volume and growth.
  • Engagement Rate and Session Duration: Helps understand how engaging the content is and the average time spent by visitors.
  • Bounce Rate: The percentage of visitors who navigate away after viewing only one page, a critical metric for gauging initial interest.

Historical Data Comparison

Tracks current year metrics against the previous year, providing a comparative analysis that helps in understanding growth trends, seasonal impacts, or the effectiveness of newly implemented strategies.

Conversion Details

Includes detailed conversion rates such as user conversion rate and session conversion rate, essential for measuring the effectiveness of the sales funnel and marketing strategies.

Utility for E-commerce Businesses:

This dashboard is invaluable for e-commerce managers, marketing professionals, and business analysts who need a clear and concise overview of their online store’s performance. It helps identify bottlenecks in the sales process, understand consumer behavior, and track the effectiveness of marketing campaigns. By highlighting key areas of concern and success, businesses can tailor their strategies to improve user experience, enhance conversion rates, and ultimately boost revenue.

Conclusion

This Google Analytics dashboard for e-commerce is an essential tool for any business operating online. It not only aids in pinpointing areas that need attention but also helps in celebrating successes and understanding customer interactions deeply. With such data at hand, e-commerce businesses can drive decisions that are informed, strategic, and likely to result in increased sales and customer satisfaction.